To support the growing need for off campus outpatient imaging in the Augusta, GA market, AU Health has partnered with Nashville based Outpatient Imaging Affiliates to develop and operate AU Health’s first free standing outpatient imaging center. AU Health was faced with several challenges including payor steerage, long wait times on campus and competitive pressure. Partnering with OIA will give AU Health access to OIA’s operations and marketing expertise providing the best service possible to AU Health physicians and patients.
Annette Johnson, MD, Chair of the Department of Radiology at AU Health says “OIA brings an entrepreneurial approach to its management philosophy. OIA knows that, unlike in a hospital setting, image performed in an outpatient environment is very consumer and retail oriented. Every study performed at one of their managed centers must be earned, or there will not be a next one.”